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Since its creation in 1929Freed of London has become a key player in the world of dance, thanks in particular to its iconic dance shoes. The brand, born in the historic district of Covent Garden in London, has created dance shoes that meet the needs of the most demanding professional dancers. Discover the brand's products on the website Balletto Dance Shop These include pointe shoes, warm-up boots and Latin dance shoes.
It is in 1929 that Frederick Freeda shoemaker with a passion for dance, founded the Freed of London brand. The company was founded in a basement in Covent Garden, London.
From the outset, the brand has stood out for its ability to adapt its products to the needs of dancers.
Each pair of spikes has always been handmade in the brand's UK workshops. Materials are carefully selected and traditional manufacturing methods are passed down from generation to generation. The highly-skilled craftsmen bring great precision to every stage of manufacture to meet the demands of professional dancers.
The Freed of London spikes are renowned for their quality in the world of dance. For over 90 years, these pointe shoes have been worn by professional dancers all over the world, including members of the most prestigious ballet companies, such as the Royal Ballet, New York City Ballet and the Paris Opera.
The manufacture of Freed of London spikes is based on unique expertise. Each pair is meticulously hand-crafted using a traditional "revolving shoe" method. Two-thirds of the classic spikes meet Dancer's specifications, which require manufacturing precision to within 3 mm. This attention to detail means we can offer spikes that are perfectly adapted to each dancer's morphology. This guarantees optimum comfort to enhance their ballet performance.
Freed of London nails are also distinguished by their use of biodegradable materials, a move that reflects the brand's commitment to sustainability. They are also lightweight and quiet.
They are specially designed to deliver optimum performance, thanks to a 3/4-cut sole and lightweight structure that allows great flexibility while ensuring excellent stability.
Freed of London has always made innovation a priority, while remaining true to its heritage of craftsmanship. In 1996, the brand launched its Freed Studios. This new range combines the latest production technologies with traditional craft methods.
Thanks to a unique manufacturing method, Freed Studios spikes are distinguished by their consistency and uniformity between each pair. This range meets dancers' growing demands for performance and quality, while incorporating the iconic features for which Freed of London is renowned.
As well as performance, comfort is at the heart of Freed of London's concerns. That's why Freed of London shoes are designed to offer optimum support, good cushioning and the flexibility to keep you comfortable, even after hours of running. dance.
Take Freed of London's Latin dance shoes, for example. Made from high-quality materials such as silver snakeskin and black synthetic leather, these shoes are both attractive and comfortable. Their nubuck sole, specially designed for dancing, provides excellent grip for safe dancing on the dance floor. What's more, the slim 6 cm to 7.5 cm heel provides good stability.
Over the years, Freed of London has maintained its commitment to excellence. Whether in the design of its pointe shoes or its models for Latin dances, the English brand strives to offer products that meet the highest quality standards.
Freed of London's heritage is not limited to its products: it is also embodied by the professional dancers who choose the brand for their stage performances. For more than 90 years, great names in dance such as Sylvie Guillem and Nina Ananiashvilli have worn Freed of London pointe shoes. These dancers have helped develop the brand's reputation around the world.
In short, Freed of London embodies elegance, performance and durability. The brand stands for traditional craftsmanship and innovation, with products that are handcrafted and customised to perfectly fit the needs of dancers. Freed of London pointe shoes and Latin dance shoes are must-haves for professional and amateur dancers alike. If you need advice on choosing your pair of Freed of London pointe shoes, don't hesitate to visit our boutique in Bordeaux or contact us via the website.
